Complete Guide to Tracking and Analyzing Campaigns Using UTMs
Adding UTM parameters using Xcurt is a great strategy for tracking Instagram campaigns and monitoring their performance in Google Analytics or other analytics tools.
Here’s how you can do it in a practical way:
What are UTMs?
UTMs are parameters that you add to URLs to track the source, medium, campaign, and other data about the traffic generated. This helps you identify which campaigns are generating results.
Key UTM parameters for Instagram campaigns:
utm_source: Indicates the source of the traffic (example: instagram).
utm_medium: Defines the medium of the traffic (example: social, cpc).
utm_campaign: Identifies the campaign (example: promo_black_friday).
utm_term (optional): Useful for keywords or specifying details (example: discount-50).
utm_content (optional): Distinguishes between ad or content variations (example: story, feed)
UTM Parameter Description
utm_source: This parameter identifies the traffic source. It can be the name of a search engine, newsletter, social network, or any other traffic source. Example: utm_source=instagram.
utm_medium: Defines the medium used for the campaign. It can be email, CPC (cost per click), banner, among others. Example: utm_medium=cpc.
utm_campaign: Used to identify the specific campaign. It can be the name of a product, a seasonal promotion, or any other campaign that is running. Example: utm_campaign=promo_summer.
utm_term: Optionally, it can be used to identify paid keywords. It is especially useful in paid ad campaigns. Example: utm_term=sneaker+purchase.
utm_content: This parameter helps to differentiate content or links within the same ad. Can be used for A/B testing and to identify which part of the ad was clicked. Example: utm_content=link_text or utm_content=banner_button.
How to Use UTMs in xcurt
When creating a shortened link in xcurt, you can add UTM parameters to the original URL before shortening it. For example, suppose you have the following destination URL:
https://www.example.com/product
Step by Step to Use UTM Campaigns in xcurt
Set the UTM Parameters: Before creating the shortened link, set the UTM parameters you want to use:
utm_source: Identifies the traffic source (e.g., Google, Instagram, Twitter).
utm_medium: Identifies the campaign medium (e.g., CPC, banner, email).
utm_campaign: Campaign name (e.g., summer_promotion, product_launch).
utm_term: (Optional) Identifies the paid keywords (e.g., running_tenis).
utm_content: (Optional) Specific differentiations within an ad or campaign (e.g., link_text, banner_image).
Build the URL with UTMs: Add UTM parameters to the original URL of your destination. For example:
Here's an example of what the URL would look like with the UTM parameters added:
Example of a URL with UTMs
If you want to promote a Black Friday campaign on Instagram, your URL could look like this:
https://www.your-store.com/product?utm_source=instagram&utm_medium=social&utm_campaign=black_friday&utm_content=story
Meaning of the parameters:
utm_source=instagram: Indicates that the traffic came from Instagram.
utm_medium=social: Shows that it is traffic from social media.
utm_campaign=black_friday: Identifies the specific campaign (Black Friday).
utm_content=story: Differentiates the content within the campaign (in this case, a story).
After shortening in Xcurt:
You can shorten this long URL and turn it into something more user-friendly, such as:
https://xcurt.com/bf2024 or https://xcurt.com/your-brand
This keeps the link clean and still allows you to track all the UTM information!
Access xcurt: Go to the login area of the xcurt website (https://xcurt.com) and log in to your account. If you don't have an account, sign up to create one.
Shorten the URL: In the xcurt dashboard, you will see a box to enter the URL you want to shorten. Paste the full URL with the UTM parameters included.
Click “Shorten”: After pasting the URL, click the shorten button. xcurt will generate a short link for the URL provided.
Copy the Shortened Link: Xcurt will provide a shortened version of your URL. Copy this link to use in your campaigns.
Usage Examples
Instagram Campaign:
Suppose you are promoting a new product on Instagram. The URL with UTMs could be:
More Attractive Links
URLs with UTMs can be long and complex. Xcurt shortens these URLs, making them:
Cleaner and more user-friendly.
More attractive for the audience to click.
Less likely to cause distrust.
Your custom link would look like this
Advantages of Using UTMs with xcurt
Performance Tracking: With UTMs, you can track where your traffic is coming from and how users are interacting with your content.
Campaign Analytics: Allows for detailed analysis of different campaigns and strategies, helping you identify what works best.
Improved ROI: With accurate data, you can optimize your campaigns to improve your return on investment.
Benefits of UTMs
Detailed Tracking: Allows marketers to identify exactly which campaigns and sources are driving traffic.
Campaign Optimization: With accurate data, it is possible to adjust and optimize campaigns to improve return on investment (ROI).
Behavioral Analysis: Makes it easier to analyze user behavior from different sources and media.
Easy Reporting: By integrating with analytics tools such as Google Analytics, UTMs allow you to generate detailed and specific reports.
Final Thoughts
Using UTMs with a link shortener such as xcurt is an essential practice for any digital marketing strategy. This allows for a more accurate and detailed analysis of campaign performance, leading to more informed and effective decisions.
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Summary
The UTM feature in Xcurt not only facilitates detailed campaign tracking, but also enhances analytics, optimizes costs, and improves the efficiency of digital marketing strategies. It is an indispensable tool for those who want to grow with concrete data! 🚀